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Our Story

We built what wished we had.

Clients were slipping through the gaps between apps, DMs, and spreadsheets. Programs, check-ins, nutrition, billing — one thread so pros coach from facts, not memory.

500+

Clients on programs

50+

Live practices

10k+

Plans shipped

98%

Check-ins returned

Origin Story

Here's what happened.

Not a pivot. Not a trend. A problem we lived first, then solved — one friction point at a time.

2022

The problem became personal

Two coaches, one painful truth: their clients were slipping through gaps between WhatsApp threads, Google Sheets, and three different apps. Great programming was getting lost in admin chaos. Something had to change.

2023

Building the tool we needed

We spent a year with coaches and clients, mapping every friction point. Not building features — building understanding. The first version was honest: raw, opinionated, and already saving coaches 90 minutes a day.

2024

A platform finds its shape

Nutrition joined training. Dietitians joined coaches. Check-ins, progress graphs, billing, and direct messaging collapsed into one connected thread. Clients stopped falling through cracks.

2025

Where coaching talent lives

CorFitX became the home for fitness professionals serious about their craft. Discovery, programs, nutrition, payments, and progress — one workspace so pros coach from facts, not memory.

Principles

Principles behind

every ship.

Coach-first, always

We build what changes outcomes — fast programming, roster truth, and logs that come back. Not feature theater that looks good in decks.

Ship what moves numbers

If it doesn't improve coaching delivery or client results, it waits. Roadmap discipline beats checkbox demos every time.

Data stays in its lane

Health and payment data move encrypted. RBAC means people see only what their role requires — nothing extra, never exposed.

Iterate from the floor

Updates come from real coach and client friction. The product you run tomorrow should embarrass last month's version.

The People

Builders, not

deck makers.

Everyone here has coached, trained, or worked alongside the people CorFitX is built for.

01

Mohamad Sabbagh

CO-FOUNDER · PRODUCT ARCHITECT · CREATIVE DIRECTOR
02

Khaled Marouk

CO-FOUNDER · HEAD OF COACHING · PERFORMANCE & METHODOLOGY LEAD
03

Jamil Marouk

HEALTH & NUTRITION SPECIALIST · RESEARCH & DATA ADVISOR
04

Jana Khoury

BRAND & COMMUNITY MANAGER · MARKETING & CONTENT STRATEGIST

Loved by coaches, dietitians, and clients

Real teams running training, nutrition, payments, and progress on one platform — and shipping the work.

Sean Rose avatar

Sean Rose

@seanrose

Really, really liking CorFitX so far. Just the right amount of simple/fast for the team, and it does most of the hard work of organising in the background.

Ryan Delk avatar

Ryan Delk

@delk

Don’t take it from me — CorFitX is magic for keeping a roster honest.

Demetria Giles avatar

Demetria Giles

@drosewritings

Playing around with CorFitX. I’m back logging key thoughts, details, and check-ins from every client this week. So far, a coach’s dream.

Sean Rose avatar

Sean Rose

@seanrose

Really, really liking CorFitX so far. Just the right amount of simple/fast for the team, and it does most of the hard work of organising in the background.

Ryan Delk avatar

Ryan Delk

@delk

Don’t take it from me — CorFitX is magic for keeping a roster honest.

Demetria Giles avatar

Demetria Giles

@drosewritings

Playing around with CorFitX. I’m back logging key thoughts, details, and check-ins from every client this week. So far, a coach’s dream.

Jeremy McPeak avatar

Jeremy McPeak

@jwmcpeak

Just received an invite to CorFitX and holy crap — it is well thought out, and I can see this being my platform going forward.

Fabrizio Rinaldi avatar

Fabrizio Rinaldi

@linuz90

I’m keeping CorFitX open all the time. Using it for short check-ins and long-form planning. Rare to see a single app work so well for both.

Jonathan Simcoe avatar

Jonathan Simcoe

@jdsimcoe

Massive shout-out to the CorFitX team. It has already matured to a point where it is a daily driver for me. Speed, focus, attention to detail — superb.

Jeremy McPeak avatar

Jeremy McPeak

@jwmcpeak

Just received an invite to CorFitX and holy crap — it is well thought out, and I can see this being my platform going forward.

Fabrizio Rinaldi avatar

Fabrizio Rinaldi

@linuz90

I’m keeping CorFitX open all the time. Using it for short check-ins and long-form planning. Rare to see a single app work so well for both.

Jonathan Simcoe avatar

Jonathan Simcoe

@jdsimcoe

Massive shout-out to the CorFitX team. It has already matured to a point where it is a daily driver for me. Speed, focus, attention to detail — superb.

Ready to coach from facts, not memory?

Join the coaches and dietitians who made the switch. One workspace. Every client. Full clarity.